A podcast about words

From marketing to spellcasting, words are human’s most powerful tool.

So let’s look at them with intention.

In each episode, Nicole is joined by a guest to do a deep dive into exactly one word. Where did it come from? What does it mean? Does that meaning align with how we use it? Should it?

Guaranteed to change the way you think about the words we use every day.

Episodes released every Thursday (Jupiter’s day) when in season.

Tune in to the latest episode

Even more recent episodes

Featured
20: Making (and breaking) “connections”
20: Making (and breaking) “connections”

Sometimes a word surprises me with how spiritual it is. Connection is one of those words. It seems to be a word without time or space. A web just connecting everything to everything else. My guest is Kyle Wood, a business coach for group fitness instructors and also a human design coach.

19: "Authenticity" - from murder to marketing
19: "Authenticity" - from murder to marketing

How did a word once meaning "murderer" become the holy grail of modern branding? In this episode, Nicole and guest Leanne Knight trace the surprising journey of "authentic" from its dark origins to its pivotal role in today's business world.

18: “Decolonization” & the legacy of the plantation in our workplace (with Podge Thomas)
18: “Decolonization” & the legacy of the plantation in our workplace (with Podge Thomas)

In today’s episode, I sat down with the amazing Podge Thomas, founder of Small Business Co-Pilot. Our word? “Decolonization,” especially how it relates to our workplaces. I know it sounds heavy (and it is), but it’s also important.